CD14. The visual embodiment of a secret

Art ceases to be a purely visual phenomenon when it turns into legal and intellectual responsibility.

“CD14” is the encoded visual expression of my personal secret. This canvas is a part of my life that becomes accessible only to the one who is ready to decipher the silence.

Fixation of the secret

My personal secret is kept in a sealed envelope. It will be handed to the new owner of the canvas (the buyer or the winner) exclusively upon completion of the transaction—as confirmation that the secret has remained unchanged and personal.

Ways to become the owner

For the buyer: You purchase the canvas and the secret envelope for a fixed price of 680,000 AMD.

For the decoder: You decipher the “CD14” code and prove it to me. If successful, you receive the canvas and the secret envelope for free—as a prize for your exceptional mind and intellect.

Legal obligations (NDA)

Regardless of the method of acquisition, the canvas and the secret envelope are handed over exclusively after signing a Non-Disclosure Agreement (NDA).

Legal guarantee: Under the contract drafted by attorney Tsovinar Karapetyan, the owner is prohibited from publicizing, transferring to third parties, or in any way hinting at the content of my personal secret.

Liability: In the event of any type of leak of the secret, the owner undertakes to pay a penalty of 6,800,000 AMD (ten times the value of the canvas).

“I am selling not paints, but my personal secret, encoded with CD14. Silence that has a clear price or demands an exceptional mind.”
— Arno Karoni